Exploring How Micro-Influencers Can Enhance Corporate Communication Strategies
In the rapidly evolving landscape of digital marketing, the role of influencers has transformed significantly. Brands are shifting their focus from traditional influencers with massive followings to micro-influencers, who typically have between 1,000 and 100,000 followers. Did you know that micro-influencers can achieve engagement rates of up to 7%? This shift is not just a trend. It reflects a deeper understanding of audience engagement and authenticity.
Continue Reading